That write-up is then edited and submitted to management at the venue within 72 hours of the evaluation. “Anything encountered in the experience, we evaluate,” LoNardo says. EyeSpy now has many clients in and outside of the Bay Area, including Steamers in Los Gatos, Armadillo Willy’s, and almost all the restaurants in Santana Row.ĮyeSpy also employs thousands of evaluators who utilize services at a venue, then write a four- to eight-page review within 24 hours. Right away, she recruited five “spy” friends and a handful of restaurants. She was asked to dine there, then to come back and share her experience. LoNardo conceived the idea for EyeSpy after she went for a job interview at a local restaurant. After hearing about her company seven years ago, the owners hired EyeSpy to send a mystery diner to their restaurant five times a month to evaluate every aspect of the eatery. Willow Street Pizza was EyeSpy’s first customer and remains a customer today. After the experience, the EyeSpy employee writes a review and submits it to that venue so management can use the feedback to make improvements. “Spies” will dine at a restaurant, go to a movie or stay at a resort. LoNardo started EyeSpy, a company that sends employees to evaluate restaurants and other businesses in the service industry upon a business owner’s request. Even when she is not on assignment, she can’t stop herself from conducting mental evaluations. LoNardo is the founder of EyeSpy Critiquing and Consulting. Her eyes dart around as she makes a mental note of how she was greeted, how her order was taken and how the food was served.įor the average person, it’s not hard to evaluate the service and quality of food at a restaurant, but for LoNardo, it is her career. When Mistie LoNardo walks into a restaurant she can’t help but straighten out the silverware on the napkin placed in front of her.
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